Job Description

Who we are

US K-12 schools spend $650 billion each year with 28% wasted on repetitive administrative tasks. At Informed K12, we're building simple and elegant tools that tackle complex, long-standing issues in public education. Our innovative online forms and workflow platform transforms the school district back office and is being rapidly adopted by K-12 administrators across the country. We're moving tremendous amounts of time and resources back into the classroom and allowing districts to cut waste, build more organizational capacity, and make better decisions. We help school districts drive the systemic change needed to improve productivity, accountability and equity.

Our founders came out of Stanford University's Graduate School of Education. Informed K12 (formerly Chalk Schools) is one of the first companies funded by Stanford's StartX accelerator and top education technology incubator Imagine K12 (now part of Y Combinator). Learn more about us at (

About the role

We're seeking an SDR Leader – Player-Coach who thrives on driving results and developing talent. In this dual role, you'll lead a team of Sales Development Representatives while actively participating in outreach efforts, setting the tone for excellence and execution. This is an opportunity to have a direct impact on building and scaling a high-performing SDR team in a mission-driven company.

As the SDR Leader, you'll work closely with the sales, marketing, and revenue operations teams to ensure alignment on goals, strategies, and processes. You'll also have a hands-on role in identifying new opportunities, optimizing outreach strategies, and mentoring your team to achieve and exceed targets.

Your responsibilities will include:

• Act as a mentor and coach, providing training, feedback, and development opportunities to maximize individual and team performance.
• Lead by example through active participation in prospecting, outreach, and pipeline generation.
• Develop and refine sales scripts, email templates, and call strategies tailored to our target market (K-12 education).
• Collaborate with sales leadership to refine prospecting strategies and ensure pipeline coverage aligns with revenue goals.
• Implement data-driven strategies to improve outreach effectiveness and team productivity.
• Share insights with leadership on trends, challenges, and opportunities in the market.

Who you are

• Entrepreneurial. You're industrious and can do a lot with a little. You demonstrate initiative at all stages of the partnership cycle – from maintaining existing relationships to identifying new prospects and managing deliveries.
• Strategic & Quick on your feet. You imagine possibilities left and right. And yet you always have a vision for where you're headed and only pursue ideas and opportunities that help support that strategic direction.
• A Relationship Builder. People are drawn to you. You earn respect and trust quickly, and have a knack for successfully building new relationships to scale your team's mission.
• Articulate & Sharp. You have a reputation for being particularly well-spoken, well-informed, and well-prepared for every encounter. You have a strong and confident presence.

What you'll need

• Experience: 3+ years in sales or sales development, with at least 6 months to 1 year in a leadership or player-coach role.
• Industry Knowledge: Experience in SaaS, EdTech, or selling to public sector/education organizations is a strong plus.
• Leadership Skills: Proven ability to inspire and develop high-performing teams while maintaining a hands-on approach.
• Sales Acumen: Track record of exceeding sales targets and driving pipeline growth through effective outreach strategies.
• Communication: Exceptional verbal and written communication skills, with the ability to tailor messaging to diverse stakeholders.
• Tech-Savvy: Proficient in using CRM systems (e.g., Salesforce), sales engagement platforms (e.g., Gong), and analytics tools.
• Onsite Presence: This is a hybrid role, and the candidate must be willing and able to work on site 3x/week

Salary Range: $98K - $155k OTE

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