Key Responsibilities: Implement marketing campaigns Use Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Email Marketing to increase company brand exposure and user engagement. Manage online advertisement placement, ensure the placement effect meets the expectation, and continuously optimize the advertisement creativity and placement strategy. Plan and execute online promotional activities to increase user conversion rate and sales. Content Creation and Publishing Write marketing content such as blog posts, social media posts, emails, etc., ensuring that the content is of high quality and engaging. Regularly update the company website and social media platforms to keep the content fresh and active. Track and analyze the effect of content publishing, and continuously optimize the content quality and publishing strategy. Data Analysis and Optimization Use data analysis tools to track and analyze the effects of marketing activities, including website traffic, conversion rate, user behavior, etc. Optimize marketing strategies and advertisement placement strategies based on data analysis results to improve marketing results. Write data analysis reports to provide decision support for management.
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