Job Description

Practice Summary – Manages all aspects of digital media advertising campaigns using native and third-party tools. To achieve this goal, the Media Coordinator will pursue three strategies:

• Assist in campaign development and execution
• Develop expertise in the ways of all digital media ad platforms
• Combine data analysis with best practices to exceed client expectations

Success In This Role Means

• Maintain organized tracking and documentation relative to campaign execution
• Error-free implementation of campaign tactics and strategies
• Insightful and relevant analysis of media campaigns and client business

Responsibilities

Planning

• Navigate platforms to assist in developing comprehensive digital marketing strategies
• Maintain knowledge of the client's business, goals, and KPIs

Activation

• Work with digital ad platforms and third-party media buying tools to execute paid media campaigns
• Implement and manage website tracking, including site tagging and analytics
• Diligently track and document campaign status and performance
• Provide optimization recommendations to maximize the efficiency and effectiveness of paid media campaigns
• Maintain an understanding of program elements – can answer questions pertaining to the status of paid media campaigns

Analysis

• Support analytics with data collection and report-building
• Develop skills to support drawing campaign insights to build actionable takeaways for internal teams

Organizational

• Maintain an understanding of the dynamic digital ecosystem (search, social, native, display, video, audio) and how channels work together
• Seek feedback from peers and management on ways to improve individual performance

Qualifications

• 1-3 years of digital media experience or a Bachelor's degree in a related field
• Base skills in Excel (pivot tables and advanced formulas) preferred
• Understanding of fundamental ads metrics and media math
• Strong analytics, quantitative, and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience or working knowledge of digital media tools and platforms
• Excellent verbal and written communication skills
• Facebook Blueprint and Google Skillshop are preferred, but not required

Benefits & Perks

Helen + Gertrude provides a competitive benefits package, including:

• Competitive compensation including bonuses and profit share, when applicable
• Medical, Dental, Vision, Short Term Disability, and Life Insurance
• Employee Stock Option Plan
• 401k matching
• Flexible Vacation Policy and Flex Fridays
• Access to select training

We currently have an optional work-from-home environment. This team currently comes into the office approximately once a week. You may be required to come to the office from time to time.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Regularly required to stand, walk, sit, use hands, and reach with hands and arms
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
• When in the office space, the noise level in the work environment is usually moderate

Helen + Gertrude is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position.

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